Small companies are donating a protion of their sales to environmental groups through 1% For the Planet

Jeff Goldberg was looking for a way to tie his passion for the environment more closely to his work. After spending four years in the San Diego biotech industry, the avid surfer and outdoorsman found an answer: bamboo. It is the fastest-growing plant in the world, good for building, and grows naturally without requiring extra water, energy, or fertilizer. Even better, from a business perspective, the market for building with bamboo was almost nonexistent in the U.S., he says, so there was lots of opportunity. And so Cali Bamboo was born to market the plant as a sustainable resource.

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